What is SEO?
The abbreviation of SEO is Search Engine Optimization, which is the method of increasing the quality and quantity of traffic to your website through organic search engine results.

How SEO works ?
You can think of a search engine as a website in which you can type (or speak) a question into a box and Google, Yahoo!, Bing, or any other search engine you’re using magically replies with a long list of links to websites or web pages that could likely answer your question.Google (or any other search engine) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those digital binary content back to the search engine to create an index. That index then goes through an algorithm that tries to match all that data with your query.

What is Digital Marketing ?
Digital Marketing is the advertising delivered through channels like social media, web applications, search engines, websites, mobile applications or any other kind of digital channels